TRIBES: We Need You to Lead Us
According to Seth Godin, change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet. Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader. He also says that most are kept from realizing their potential by fear of criticism and fear of being wrong.
In this engaging book, Seth urges us to live a life of purpose, to become leaders, and to throw ourselves wholeheartedly to the pursuit of our dreams.
Seth's Blog Marketing lessons from the US election |
